By Todd Wasserman Next to Google, there’s probably no more important site for small businesses than Yelp. Yet perhaps no other site is as poorly understood. For instance, is it a good idea to encourage your customers to give you good reviews on the site? Does Yelp pay for reviews? How do you go about countering bad reviews? Since Yelp is such a juggernaut, it’s important to get the facts straight.
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Many entrepreneurs might find themselves getting comfortable after their website has been created, with the misguided understanding that it will take care of updating your website is just as important as building it in the first place.
But updating your website is just as important as building it in the first place. Even in the short term, many changes occur within your business. Your website should be changed accordingly to reflect any and all modifications. Are product descriptions using relevant keywords? Has your company blog not been updated in months? A stagnant website does more than hurt your business when it comes to bringing in new or even repeat visitors.
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So she created Lulu , an app that allows users to leave reviews of the men in their lives and search a database for reviews of other men. Lulu’s FAQ section explains just why the creators believe the app is useful: If you meet a guy at a party and hit it off, admit it:
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Gentrification is the process of rebuilding an urban neighborhood which results in the displacement of lower income residents who can no longer live in the area due to the increase in rent. Low income areas have been revamped in order to make their marketability higher. However, the effects of gentrification can be found in one of the most unlikely places, Yelp , an online business directory. If users are in search for new Saturday brunch spots and artisanal ice cream parlors, Yelp is there to help.
When a neighborhood starts to undergo the process of gentrification, it can be seen in either a positive or negative perspective. However, in neighborhoods that have not been gentrified, such as Bronx and the Upper East Side, reviews may be biased because of their respective reputations of being poor and affluent throughout the years. Reviews on Yelp may be biased, because reviews may be more favorable in neighborhoods that have better reputations.
Yelp influences the public perception of neighborhoods because users have the power to comment on and rate establishments through their use of words.
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The tool launched last week; it is a free browser extension that syncs with user’s profiles on dating sites. Once installed, a user can leave anonymous comments regarding someone’s profile based on dates or interactions and those comments can be viewed by other DateAha! What was the motivation behind creating DateAha!?
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Can You Trust Them? SMG prof finds competition fuels fake entries The researchers found that the worst offenders are restaurants seeking to offset negative write-ups, that chain restaurants are the least likely to commit review fraud, and that restaurants sometimes take the low ground by posting fraudulent negative reviews for establishments competing for the same customer base. Reputation, Competition, and Yelp Review Fraud , now under review for publication.
Yelp says its filter algorithm sifts through its more than 42 million reviews, rooting out the 25 percent found to be fakes or submitted by the businesses themselves. Did you discover anything particularly surprising in your study? One thing that was slightly surprising, not so much to me but to most people, is the proportion of suspected fake reviews that Yelp removes—approximately one quarter of all reviews submitted to Yelp are not published. What are some of the concerns your study raises?
The main concern is for firms like Yelp and TripAdvisor. Platforms that crowd-source reviews rely on the integrity of these reviews, and fraudulent reviews pose a major threat to their trustworthiness. Furthermore, consumers should be concerned that fake reviews are leading them to suboptimal choices, and businesses should be aware that some negative reviews might come from their competitors.
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The tool launched last week. Its a free browser extension that syncs with user’s profiles on dating sites so they can leave anonymous comments regarding someone’s profile, based on dates or interactions. Comments can be then viewed by other DateAha! What was the motivation behind creating DateAha!? What problem are you trying to solve in the online dating world? The biggest problem in the dating world is the toxic behavior of primarily men due to the lack of accountability for their actions.
The industry would be larger and healthier if there was gender balance on platforms and this is only going to be achieved by rooting out the toxic behavior of the bad actors in the system.
Why updating your website matters for sales
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